Joy Parks

Archive for January, 2011|Monthly archive page

Look in the crystal ball… and see content marketing.

In business development, content, content strategy, The future on January 27, 2011 at 8:42 am

Royal Mail recently commissioned a report that looked forward to marketing trends in the relatively near future, 2020. What did they see? Less intrusion marketing, more permission contacts, more relevant messaging, a blurring between traditional marketing communications and consumer media, plus the gravitation towards more innovative way of providing information and interacting with customers–which may not be with us yet.

Sounds a lot like content marketing to me.

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What do you know, Joe?

In content, content communities, content strategy, great writing, What works on January 7, 2011 at 12:12 pm

If the Joe in question is Joe Pulizzi , and the topic is content marketing, then the answer is PLENTY!!! The founder and driving force behind Junta 42 , the knowledge/service provider referral portal that has encouraged and enabled countless companies to add the content marketing to their communications mix, Joe (who seems like a really, genuinely nice guy from the few emails I’ve exchanged with him) is taking content marketing to another level with the establishment of The Content Marketing Institute. Bursting with case studies, research, stats and the chance to sign up for a FREE (!) subscription to the forthcoming CCO: Chief Content Officer quarterly magazine, the CMI not only tells would-be content marketers what they should be doing; by being such a valuable source of content about content marketing, CMI shows them how it’s done…and done right. The Content Marketing Institute is both example and inspiration to marketers and communicators who agree that all companies must become media companies—and that the future of marketing is content marketing. If you’re not already one of the true believers in content marketing, download CMI’s ebook, Social Media and Content Marketing Predictions for 2011.

The “A” List

In content, content communities, content strategy, Uncategorized, What works on January 4, 2011 at 10:33 am

Being a long-term believer in the power of list-making (if they ever stop making index cards, I’ll be lost!) and a recent fan of the Content Marketing Institute (CMI), their current post on the value of checklists not only makes content developers aware of the need to ensure quality, but also offers tools to make it happen. Take a look–and while you’re there, check out their list (in the list of lists!) on how to hire a content marketing writer, it contains some real gems of advice if you’re looking to work in the industry.